Digital Marketing

Two Core Business Functions: Innovation and Marketing

I have met many entrepreneurs recently who have told me how superior their product or technology is compared to their competitors. But your competitors have far more customers and market penetration.

As a result, in recent months I have found myself sharing part or all of the following quote from the great management thought leader, Peter Drucker:

“Because the purpose of business is to create and maintain a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; everything else is cost. Marketing is the distinctive function and unique. business.”

This can be painful for some, but the best product or service doesn’t always win. In business, the best salesperson usually wins. So here are some general recommendations for any entrepreneur who thinks his infatuation with his product is blinding him from being the best seller among his competitors.

– Complete a market analysis regarding your competitors and your product, preferably with clear recommendations on the best market segments and the most valuable positioning in that/those markets

– Get someone on your team now that you have marketed and sold to the same customers. This addition to your team must also have the hands-on, roll-up-the-sleeves-mindedness on which your business venture was founded.

– Worry more about the best way to solve the needs of your customers than about your technology or product. Many entrepreneurs really struggle with this, thinking they know what’s best for the customer. The challenge is always getting the customer to believe that. So get their feedback throughout your product’s life cycle, and be willing to ditch features and design elements you’re holding on to because of your love of the product, not what’s best for the customer.

– Have fun. Marketing is one of the most exciting parts of business. When done correctly, it’s quantitatively based and often more measurable than many other things you do at your company.

This is just a ‘starter’ listing. Does anyone want to add more to the list?

These thoughts don’t just apply to products. The same concepts can help in marketing services and can help you market yourself if you are looking for a new job or need to position yourself for a promotion.

Health Fitness

4 Reasons Why Buildings Lose Water Pressure

For the owner or manager of a commercial building, one of the most common problems they have to deal with is low water pressure. Since every commercial building is different, so are the causes of your water pressure problems. However, once the causes are identified, they can usually be fixed quickly. Here are four common reasons why buildings lose pressure.

Water leaks

One of the most common reasons buildings lose water pressure is leaks. Water leaks rob the incoming supply and cause a significant drop in water pressure. This often means that the highest levels of your building are the most affected.

While some leaks are visible, others are hidden. It is best to contact a commercial plumber to help you check for leaks in your water system.

rusty pipes

When it comes to its causes, rusty pipes are usually one of the main culprits. As water pipes rust, the byproducts of water corrosion build up on the inside of the pipes. This gradually reduces the useful diameter of the pipes, making it difficult for water to pass through them.

Rusty pipes are also prone to bursting, which can cause blocked drains and other associated problems. It is best to call a commercial plumber to inspect the quality of your pipes.

valve problems

The main water valve in commercial buildings regulates the inlet of water. While the valves are quite robust, they can break from time and excessive use. Once the quality of a water valve is compromised, it can cause a decrease in the volume of water entering the building.

As the volume of water decreases, so does the perceived pressure of the water.

water supply problems

Sometimes changes in the city water supply can affect the water pressure in your building. For example, if a local government adds new connections to existing capacity, the change can naturally undermine your water supply and pressure in the process. While this is a less frequent occurrence, it does happen occasionally.

While there are many reasons why buildings lose water pressure, there are also many solutions. In some cases, the use of water booster pumps and pressure tanks can solve your building problems, while in others, it may be necessary to replace old water valves or pipes.

If your building is losing water pressure, contact a commercial plumber immediately to get to the root of the problem as soon as possible.

Watertight Plumbing & Gas is a commercial and residential plumbing group based in Sydney, Australia. We have helped a number of Australian businesses with their common hot water problems and have put systems in place to minimize the disruption they can cause. Get in touch with our helpful team today to discuss how we can help you and your business.

Legal Law

The woman who became a man

In 1893 there was a major scandal in Copenhagen. The renowned superintendent of the home for rebellious or orphaned children, KANA, that is, Vilhelmine Møller, confessed to murdering one of the orphans. The unfortunate boy was 15-year-old Volmer Sjøgren and his reasons for taking his young man’s life was that they had been lovers and that unfortunately he had learned his best kept secret, that is the fact that “she” was a he or maybe a hermaphrodite.

Vilhelmine Møller’s sexual organs were deformed from birth. However, when she was arrested and taken to prison she also underwent a medical examination and it was determined that her gender was male. Even today, the case is not entirely clear, but since her organs were more male than female, she (he) now officially became a man and changed his name from Vilmelmine Møller to Frederik Vilhelm Schmidt. As for her crime, it was always almost incomprehensible that she would harm any of the children, since he had been such an outstanding and thoughtful superintendent that he also wrote articles on his advanced ideas for the education of these homeless children. .

Perhaps his good reputation as a dedicated person is the reason why his former assistant, Mrs. Mackwitz, was seen as the one who had corrupted his morals, thus being the real criminal. Blaming her didn’t change the fact that he was a murderer and was sentenced to death. This sentence was eventually changed to life imprisonment. However, already in 1905 he was released and that same year he married. It seems that since then he has led a good and in all respects normal life with his wife.

In 1906 he published a short article about his life in a magazine, “Naturen og Mennesket” (: “Nature and the human being”). He died on Christmas Eve 1936 at the ripe age of 91. One of the reasons this sad murder was such a scandal was that at the time these special children’s homes were run by private donations. All the people who were engaged in this work feared losing the public support from which the households lived, but that did not happen. The public did not lose sympathy for these marginalized youth or for the people who cared for and educated them. On the contrary, they continued to support them until 1905 when the homes became part of a special law for children and thus became state guardianship. Until then they had lived at the mercy of the public.

Real Estate

Townhouses for sale

You can trace this word back to early English royalty, where the term referred to a house that stood “in town” when the main house was in the country. Today, in the United States, it is a single-family home with at least two floors. The house shares a wall with another semi-detached house. Although they are like a duplex, there is a difference. Townhomes are owned by an individual and duplexes are not. You can find townhomes for sale in areas where property prices are high and land is in short supply. Many times people look at both condos and townhomes for sale because they think they are the same thing. However, there is a difference. Yes, some townhomes are sold under the condo listing, but the difference is the form of ownership. If you buy a condo or townhouse that is listed as a condo, you will only own the interior of the building. You can also own the exterior property if you buy it as a townhome. It depends on the rules of the community of owners.


• Living in a townhome that is backed on both sides by other homes can lower your heating bill, since only two of the townhomes have direct outdoor exposure.

• If you’re part of a community of owners, you have little responsibility for maintaining the exterior, which can mean lower maintenance costs.

• Townhomes for sale are less expensive to buy than a detached home, which is good when money is tight.

• Being two floors there is less noise below or above and more privacy


• They are of lower value and if you sell your townhome, you will make less profit.

• If you have to sell your townhouse in a depressed market, you could lose money

• You may be disturbed by noise from your neighbor.

• Having little space for the garden and a small backyard

• You have less say in the exterior appearance of your townhome

• Because there are two sides, three if you live at the end of the row may have windows so there is less light in your house.

• In certain real estate markets, buying townhomes for sale can be financially risky.

• You may have to pay homeowners association dues, and they can be high

If there seem to be more cons than pros to buying townhomes for sale, there are many people who enjoy townhome living and will tolerate the cons. They like the proximity of their neighbors. They are happy that they do not have to be responsible for the maintenance of the exterior property, even if they have to pay the dues of the community of owners.

Shopping Product Reviews

Simple Nativity Story – Suitable for young children

This Nativity is suitable for reading to a young audience, preschoolers, and toddlers. Sometimes the nativity stories in young children’s Bibles are too short, sometimes too detailed. For the playgroup I work with or a kids’ talk at church, this version is a happy medium. Power Point slides or other images always help to hold the attention of a young audience and are more effective in communicating the story than using children as actors.

[Maybe start by showing (pink and blue?) baby dolls and say that a baby boy is called a son and a baby girl is called a daughter. This is the true story about the most important, most special baby ever born. It is special because in the Bible God says that Jesus is his Son.]

About two thousand years ago, in a town called Nazareth, there lived a young woman named Maria. Maria was soon to be married to a man named Jose. José was a carpenter, he made things out of wood. One day an angel came to see Mary and told her that she had been chosen to have a special baby. The baby would be God’s son and she is to name him Jesus.

Shortly after the angel’s visit, Mary and Joseph were married. Maria was expecting a baby. The baby was getting very big inside Mary’s belly when they had to take a long journey to Bethlehem. Bethlehem was a town far from Nazareth but it was where Joseph lived. Maria had to ride a donkey for a few days, along the road and over the hills before reaching Nazareth. Poor José had to walk all the way!

Finally Mary and Joseph arrived in Bethlehem. It was full of other people who needed to pay their taxes. Mary was very tired and she needed a place to stay. They hoped to find a bedroom in an inn where visitors could stay for the night. But there was no place for them! All the rooms were already filled with other people! Finally, a kind innkeeper said that he had a stable where he kept his animals. They could stay there, although it would probably smell a bit.

In the stable the baby of Maria was born. She called him Jesus. Mary wrapped Jesus in strips of cloth to keep him warm and laid him down in a manger filled with hay.

At the same time, on a hill near Bethlehem, some shepherds were tending their sheep. A bright light appeared in the sky. They were very afraid. He was an angel sent by God. The angel told them not to be afraid, because he had good news. He said that the Son of God had been born and could be found in Bethlehem.

The shepherds wanted to go see the baby. When they got to the stable, they were very happy to see baby Jesus. They knelt down and worshiped him. They told Mary and Joseph that they had seen the angel in heaven, who told them that Jesus was going to be the Rescuer (Savior) of the world.

Far in the East, a new star was shining high in the sky. A wise man noticed this and was very surprised. He went looking for another wise man: “Look at that new star!” he said. They both thought about it. They knew this was a very special star. Sage number 3 looked in a book and said that a bright new star meant that a great King had been born.

The 3 Wise Men decided to look for this new King. So they set out to find him, riding their camels. It was a long road! They first went to the King’s palace because they thought the new King would be in a palace. But King Jesus was not there!

The Three Wise Men set out again to find the baby. They followed the star to the stable in Bethlehem. They found the baby Jesus, the new king, lying in the manger. The wise men knelt down and worshiped Jesus. They gave him 3 gifts. The gifts were gold, frankincense, and myrrh. That is the true story of the first Christmas.

Tours Travel

Top 10 Holiday Destinations for 2009

For those of you planning a holiday this year it’s not all doom and gloom, the places are still very much alive and kicking with many tour operators getting into price wars, there are still great holiday deals to be found this year. Below are some of our top picks for 2009.

northern thailand. One could spend a lifetime in Thailand and still find more things to do. The northern provinces, particularly remote Chiang Mai, Chiang Rai and Mae Hong Son, here you can ride an elephant or raft through spectacular scenery. Get involved in one of the oldest civilizations and travel through 3,000 years of history.

Greek islands. The island waiting through the Greek islands is a unique experience that everyone should experience at some point in their lives. Cycle around the amazing island of Santorini, eat a Gyros in Paros, laze in the Ios sun, what better way to spend the summer in Europe.

Cape Town. For those looking for a little bit of everything, South Africa has something for everyone: wildlife, history, culture and active sports. The city of Cape Town is the perfect place to start. Not many cities can boast a 1 km high mountain overlooking the city, but Table Mountain with some of the most impressive views on the planet. Cape Point or Cape of Good Hope, located at the southwestern tip of Africa, is a place well known for the treacherous seas where the Atlantic Ocean and the Indian Ocean meet. Take a ferry to Robben Island and walk through nearly 400 years of banishment, exile, isolation, and imprisonment. For those seeking excitement, go skydiving or shark diving. Be sure to enjoy a drink on one of Cape Town’s many white sandy beaches.

Barcelona. Undoubtedly one of the most glorious and unique cities on the planet. A bustling cosmopolitan city, there is much to see and do. From the infamous Sagrada, this is a giant building designed by the architect Antonio Gaudí, along with many other treasures such as the incredible Park Güell. Be sure to take a stroll down La Rambus and drink sangria on the beachfront.

NY. Everything from shopping, museums, theaters, restaurants, skyscrapers, parks and did we mention more shopping? Be sure to see Central Park, the Metropolitan Museum of Art, the Empire State Building, the Statue of Liberty, Grand Central Terminal, and Rockefeller Center, and the list goes on!

Turkey. Nestled between Asia and Europe, Turkey offers a cultural mix to satisfy even the most inveterate traveler. Walk on a magic carpet, relax in a Turkish bath, barter for almost anything in the Grand Bazaar, watch a traditional Turkish dance, see amazing Ephesus and of course Pamukkale, go ballooning in Goreme (Cappadocia) – oh , the options in Turkey are endless.

Paris. The city of Paris, perfect for good wine and romance. We don’t need to spend a lot of time talking about Paris, we all know the attractions; The Notre Dame Cathedral, the Eiffel Tower, the Louvre Museum, the Arc de Triomphe, the Louvre Museum and the Sacré-Coeur. Paris speaks for itself, now go see it!

Australia. Leave the cradle of the northern hemisphere and go to a place where time seems to have stopped. The cares of the world will leave you behind when you meet some of the friendliest people the world has to offer. Australia is like no other, from big cities like Sydney to the western hinterland and the marine life of the Great Barrier Reef.

dubai. A place that offers a preview of what the cities of the future will be like; a place where Western and Middle Eastern cultures come together almost seamlessly. Only in Dubai could a 5-star hotel be built in 2 months and only in Dubai could it be affordable for even the most discerning traveler! When it comes to buildings, the crazier the idea, the more likely it is to get built, which is why Dubai is full of amazing feats of engineering.

tokyo. Sitting on a pole opposite a beach in the Greek islands. One of the most dynamic and dynamic cities in the world (and probably the most expensive). The neon lights of central Tokyo will take your breath away, and at the other end of the spectrum, the Imperial Palace, several hundred square kilometers of parks and history, is an oasis in one of the most densely populated and congested areas on the planet. Tokyo has plenty of museums and temples to keep you busy for a week.

That’s our top 10 for 2009. Now that you’ve seen a sample of what’s on offer, you’re probably in need of hosting. There are many websites offering great deals on all types of hotels, be sure to check out the cheap hotels that have a great selection of 2, 3, 4 and 5 star accommodation.


Dividends: an old idea is back in style

Businesses exist to make money for their owners. So why is it great news that Apple, the most valuable company in the world right now, has announced plans to resume paying dividends, and how could Apple get away with not paying dividends for the previous 15 years?

The short answer is that dividends have been scorned by corporate managers and shareholders alike for the past quarter century. There were many economic and fiscal reasons for this, but the bottom line is that everyone was looking at stock prices. Top executives were paid to keep the price as high as possible. If they failed, shareholders suffered. If they were successful long enough to convert their incentive packages into stock or cash, shareholders suffered. If stocks rose and fell with the market tides, shareholders suffered, as market indices have yet to recapture the highs they set more than a decade ago.

The only shareholders who did not suffer were those who sold their shares when prices were high. Investing for long-term capital growth is fine and often wise, but it misses the original purpose for which most businesses are started. The idea is, or at least it used to be, to generate a steady stream of income for owners, not force them to hold their shares for an indefinite period and then sell them to reap the accrued benefits of a company’s success.

My colleagues and I have taught clients to focus on expected total return (dividend income plus capital growth) because this is what matters most, especially in a world where dividends are a second-tier consideration for corporate managers. . This is still good advice, but retirement planning would be a lot easier if companies shared more of their profits with their owners. Greater and more consistent cash flow from investments would help everyone stop obsessing over short-term stock price movements, which are irrelevant to long-term financial planning.

There are signs that the pendulum is finally swinging back. Apple’s dividend, which will take advantage of a portion of the $100 billion in cash the company has amassed, is one such sign. Apple joins a growing list of tech companies, which also includes Microsoft and Cisco, that have instituted dividends despite the stereotype that tech companies should invest their money in the business in pursuit of ever-rising stock prices. tall. That cash, in reality, was accumulating mainly in corporate treasuries, where it was a target for regulators and other litigants and a temptation to engage in acquisitions and business initiatives with flexible budgets.

Apple’s dividend equates to an annual rate of about 1.8 percent, based on its recent share price. That’s below the average for dividend-paying S&P 500 companies, which is about 2.5 percent. (The overall S&P average, including companies that don’t pay dividends, is just over 2 percent.) In the 1980s and 1990s, investors would have ignored such returns, who could have earned more simply by putting their cash in the money. Market Funds Today, however, corporate stocks have become one of the few places where an investor can receive a fair current rate of return without taking undue risk. Money market funds pay out almost nothing and are virtually guaranteed losers after taxes and inflation.

Recent dividend increases in the financial sector are pushing the dividend yield of the S&P 500 closer to 3 percent. Many stocks in the index, such as Pfizer and Waste Management Inc., already pay more than 4 percent. In general, about four-fifths of the companies in the S&P 500 pay dividends right now.

Returning excess cash to shareholders is one reason companies are instituting or increasing dividends. Another is current US tax law, where most dividends from public companies are taxed at the long-term capital gains rate of 15 percent. Although this still represents a double tax when added to corporate income tax, it at least makes paying dividends a reasonable option. If the Bush-era tax legislation expires at the end of 2012 as planned, dividends paid to top earners will be taxed at more than 43 percent federally (thanks to a recently expanded Medicare tax), and more 50 percent overall for shareholders residing in some states. At those levels, shareholders will not want companies to pay dividends, and the payout trend may be nipped in the bud.

That would be a wasted opportunity for our aging society. One of the biggest financial dangers we face is the cost of supporting an increasing number of seniors, who will live many years after they stop bringing home a paycheck. Many private pension plans are underfunded; public pension plans are often in worse shape; and Social Security has nothing at all except notes issued by the US Treasury, which is already $15 trillion in debt. This huge federal debt puts intense pressure on central bankers to keep interest rates as low as possible for as long as possible so that savers cannot get a fair return on their capital from banks or borrowers from the government. government.

Corporate dividends could step into the gap. If future retirees have substantial, well-diversified portfolios of dividend-paying stocks, they’ll be in a better position to ride out market downturns without panicking or having to sell off stocks at clearance prices to cover living expenses. While having stock retirement accounts sounds risky to many people (and is risky unless those accounts are diversified), it’s actually much safer than gambling on bank CDs or government bonds to provide a reasonable and certain income stream. defense against inflation. .

Former President George W. Bush was on the right track when he suggested keeping the current structure of Social Security for Americans nearing or past retirement age, while allowing younger workers to accumulate shares in what his critics call “privatized” accounts. Governments at all levels will eventually have to renege on their unfunded promises, and the best way to prepare for that is to give citizens the opportunity and means to support themselves.

Wise tax policy would allow corporations to deduct dividend payments for income tax purposes, just as they now deduct interest. The government would not lose much money, if any, since individual dividend recipients would pay taxes on what they received, and there would no longer be a reason to offer dividends at a preferential tax rate. Businesses would also have no reason to favor debt over equity as a source of capital; this would reduce corporate exposure to bankruptcy during business downturns. Any reduction in government revenue would ultimately be offset by a reduction in the need to fund future retiree benefits.

A return to higher dividends would also restore a healthier balance between corporate goals of producing long-term growth alongside current income for business owners. Stock prices will always matter, but people will be less obsessed with the daily fluctuations in their portfolios if they know their companies will continue to turn a profit and distribute cash. This should reduce stock price volatility, which would be a welcome relief after the wild swings of the 21st century so far.

When I was much younger, a client who was a senior corporate executive told me that you can always substitute capital for labor. That simple lesson has stayed with me. As we get older, we lose our ability to generate income from our work, but a lifetime of savings can make up for it by giving us capital to replace it. A wise society will take advantage of this, encouraging its citizens to save and invest for their own future and pass capital on to their heirs. It is the best way to create an income stream that can support us through an ever-longer life.


Disaster Planning for Startups

Disaster Recovery Planning It sounds a bit melodramatic, but disasters come in many forms, but all of them can be terminal for a small business or start-up. A brief glance at any newspaper will show that ‘disasters’ of one kind or another are more or less the norm today. In any case, for a start-up or any small business, a ‘disaster’ doesn’t have to be very big to be very disastrous.

The Normal Insurance, if you have contracted it, will indemnify you for physical damages or injuries, but unless you contract specific insurance, it will not indemnify you for the ‘Consequential loss’ defined by Investopedia ace

The amount of loss incurred as a result of not being able to use business property or equipment. If property or equipment is damaged due to a natural disaster or accident, only certain types of insurance can cover the owner for loss of business income.

‘direct damage’ They are covered by different types of insurance, such as property/casual or fire insurance, but when your business is closed for days, weeks, or months while you fight to get everything back up and running, all the while you are spending money and losing income.

Just sit at your desk and see how little you would have to ‘miss’ to stop your business: your journal, your address book, your laptop, your server.

And what happens if you or a key worker gets sick? Can your business continue to operate?

And if you lose your data, it may not even be possible to “go back to square one” unless you have an effective Disaster Recovery Plan, ideally in writing, in place. Even small setbacks can stop your business.

When you set up your new business, you typically have little time and even less money to assess the impact of critical incidents, let alone plan how to respond to and recover from them. However, it is essential that you have some type of disaster recovery plan, sometimes known as business continuity, on hand.

As a generality, this plan needs two main axes:


  • Can your business work if you are disabled?
  • Is there equipment without which your business would stop?
  • Who among your staff are key to the operation of your business?

and you.

  • Could the unavailability of a piece of equipment or location mean the loss or inaccessibility of your key data?
  • Is there someone within your organization besides you who knows how to access your data?

This list is not intended to be exhaustive. Every business is unique and each will have its own list of risks. At a minimum, you must define the critical areas, people, equipment, and data in your organization and protect them.