The fundamental role of marketing in business

One of the things that I think most people in the marketing world take for granted is that everyone understands the critical role of marketing in business. However, through my daily interactions with other business owners over the past few years, I have been struck by the relative lack of understanding about the importance of marketing. Most of the time, marketing is a backseat tertiary thought that comes after your product/service and day-to-day operations, if it is such a high priority.

One of the phrases that my business partner, James Orr, has coined in real estate investing is that “it all starts with motivated sellers.” Without motivated sellers, there are no properties to buy, rents to put up tenants, uppers to fix, or wholesale deals. This is such an important aspect of real estate investing that it’s almost a mantra for the way James and many other successful real estate investors run their businesses. The key to contacting motivated sellers is marketing.

I guess a good place to start this discussion is to define what marketing is. Google defines tells us that marketing is “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers”. There really is more to marketing than most people think it does. Marketing is more than just the activities that drive sales. Rather, marketing encompasses all activities that seek to identify what consumers want and how to promote and deliver those goods and services.

Before an individual or business makes a decision to produce a particular product or service, they must first spend time determining if there is a market for that offering. If there is a demand, they must figure out how to get that offer to consumers who want it, how to tell consumers that it is available, and how to price it so that there is money left over for a profit. This is all part of the marketing process, and really should happen before the product itself is produced.

In the most common usage of the term, “marketing” is often thought of only as the promotional aspect of a product or service that is already available. This part of marketing consists of making the consumer aware of what you are offering and convincing them to buy it. There is a tendency in corporate environments to separate marketing and sales functions into disparate departments, which is often a mistake. The purpose of the promotional element of marketing is to drive sales and therefore the two functions are intimately connected. A good example of the disconnect between these two departments is when companies that sell capital goods have many more people in their marketing departments than they do in their field sales force. Another example is when marketing and product development people ignore input from field sales people. This input often stems from actual customer contact, which most employees in large organizations do not experience.

The main goal of one of my blogs is to test marketing promotions using a wide range of messages, mediums, and markets, which are often referred to as the three M’s of marketing. Before running a test, we first do some background research to determine if there is a market for what we are considering selling, and look at whether we can at least break even in the marketing test using some realistic assumptions about sales. proportions. The pricing strategy is also something we discuss a lot before launching a new test. The actual development of sales copy, writing and placing ads, setting up measurement systems, etc. comes later in the process. The next thing is to do sales and tracking metrics, and then adjust marketing.

Unfortunately, many business owners do not understand the importance of marketing. Because of this, they fail to plan for difficult times in the business cycle, such as slow seasons, economic downturns, and other events. As the cliché goes, “failing to plan is planning to fail.” Every business should have a marketing plan of some sort, and it should be in writing. Businesses that don’t “do” marketing will invariably fail.

In short, without marketing there are no sales. And without sales, there is no income. And without income, any business will quickly succumb to statistics showing that almost 2/3 of all businesses fail within the first 4 years.


Bad Faith Nondisclosure Statements May Result in Penalties

In 2014, a California appellate court in the case of Peake v. undergrowth provides a lesson on why a real estate buyer should not base non-disclosure of defects claims on the bald reasoning that non-disclosure of the measure those who had home repairs made when a physical inspection report shows that the same type of defect existed in the property.

The Sellers had purchased a home in 2007 and were represented by a real estate agent in the transaction. The Sellers sold this home to the Buyer approximately one year later and the Sellers were once again represented by their previous agent. The buyer was represented by his own real estate agent.

Two years after purchasing the home, the Buyer sued multiple parties, including the Seller’s agent. The buyer alleged that “standing water was caused to seep into the foundation…causing the foundation and attached floor structures to deteriorate.” The buyer claimed that “he only realized the extent of the [water-intrusion] damage” after she bought the house and the seller’s agent did not disclose this problem.

The crux of Buyer’s allegations was that Seller’s agent (I) was aware of the unrepaired water damage and deteriorated floor structure at the time of sale, but did not disclose these facts, and (ii) knew or should have known, and not to disclose that the repairs made to the property “were not adequate and did not meet applicable building codes and standards.” Buyer alleged that this failure meant that Seller’s agent had violated disclosure laws required by California law by failing to conduct a competent and diligent inspection pursuant to California Civil Code sections 1102 and 2079.

Not long after Buyer filed her complaint, Seller’s agent’s attorney sent Buyer’s attorney a series of communications explaining the factual and legal deficiencies of Buyer’s claims against Seller’s agent and encouraged the attorney to consult with an expert in real estate standards of care. Seller’s agent’s attorney emphasized that Seller’s agent had provided Buyer with all information in his possession, including documents showing possible subfloor problems, noting that an agent’s legal duties are limited to a visual inspection . Seller’s agent’s attorney reminded the attorney of their continuing duty to reassess the merits of Buyer’s claim and warned that if Buyer did not dismiss Buyer’s claim, Seller’s agent would seek sanctions from Buyer and attorney under Section 128.7 of the United States Code. California Civil Procedure.

Approximately one year after the lawsuit was filed, Seller’s agent served Buyer and her attorney with a motion for sanctions pursuant to section 128.7. Seller’s agent argued that the cited statutes under which Buyer sought liability (Civil Code sections 2079 and 1102) required that a real estate agent reveal only visible defects and that the rotted subfloor problem was not visible on reasonable inspection. He also argued that the statutes did not require the seller’s agent or broker to independently verify the seller’s representations.

In support of his motion, he submitted the three-page legal transfer disclosure statement (TDS) provided to Buyer during escrow stating that Seller was not aware of any “[f]flooding, drainage or grading problems” at the property. This form clearly states that the representations therein were made by the Sellers, not the Seller’s agent.


Finally, Seller’s agent presented evidence that Buyer received the aforementioned inspection report from a previous sale of the property that revealed substantial problems and deterioration in the subfloor of the home.

Given these facts, the court ruled that Buyer’s claim was frivolous and that both Buyer and her attorney were aware of the complete lack of merit of the claims against Seller’s agent. The court gave little or no weight to the allegation that it was not specifically conveyed to Buyer that the previous owners did not complete all repairs (ie, repair of rotten subfloor structure). The appellate court quickly concluded that the fact that the subfloor is not visible and its exact condition cannot reasonably be determined by visual inspection. Because of this, the broker is not charged with investigating this particular condition.

The court addressed Buyer’s claims that Seller’s agent committed fraud by not disclosing his knowledge of the unrepaired condition of the subfloors. It is a well-established law in California that when the seller knows facts that materially affect the value or desirability of real property and also knows that such facts are not known to, or within reach of the buyer’s diligent attention and observation, the seller’s agent has a duty to disclose them to the buyer. Failure to do so may subject the seller’s agent to claims of fraud.

The court noted that even assuming Seller’s agent knew more about the incomplete repairs and the extent of subfloor damage than was actually disclosed, Buyer herself was notified of the subfloor’s defective condition. The buyer was aware of the property’s drainage problems and had received old photographs of rotted subfloors. These facts meant that the Buyer was aware to investigate if there were any necessary repairs left after the drainage problem was fixed. The court held that Buyer was unreasonable in concluding that because the drainage system was repaired, this also meant that the subfloor was repaired.

In the end, the court of first instance fined the Buyer and her attorney $60,000, an amount incurred by the Seller’s agent to defend himself in the action.

This case is a warning to anxious plaintiffs and their attorneys that they will be charged with knowledge of defective property conditions revealed in inspection reports issued years before the buyer purchased a home. The court found that Buyer’s recounted argument about representations that the drain was repaired as the functional equivalent of saying the subfloor was repaired was simply untenable. In other words, they are two different defects and Buyer cannot claim that it was somehow led to believe that all defects were repaired.

In the absence of a previous physical inspection report specifically mentioning some rotten subfloors, one wonders if all the references to drainage and repair problems would also have supported the court’s conclusion that the complaint was frivolous. Even though the drainage problem caused the subfloor to rot, would a buyer be advised to investigate the subfloor if he or she only had prior knowledge of a previous drainage problem? That answer is not so clear cut and would involve other issues such as the sophistication of the buyer and the reasonableness of, say, not hiring a home inspector. That is a case for another day.

This case is a good reminder to pay close attention to each and every fact in any inspection report made on the property because the facts in it can go to the heart of non-disclosure claims.

Home Kitchen

passion for light


As a child I used to make Christmas cards for my family, little scenes of houses covered in snow. I glued glitter to the snow, and that was magical too, because the snow I had painted reflected light, just like real snow. Everyone in my family liked the cards.

Later, in art school, I learned to paint and draw light and shadow, a very important skill to create volume in a two-dimensional world. And this is, today, what I continue to teach. The ability to make light and spectacle creates a dimension that synthesizes the three-dimensional volume. We are all programmed to see this third dimension in a two-dimensional illusion. This is the way we see.


I took a job as an assistant in a lighting show room. It was going to be a temporary thing, while I set up my studio, but I found that I was really interested and eventually took a test to become a lighting specialist. I liked to advise clients on lighting options and the whole business aspect.

I began to see that light was important in my work as an artist. If I was sculpting the figure of a horse, it was important to me how the light illuminated the three-dimensional object. When I painted, I discovered that light infused two-dimensional surfaces in two ways: one, when light and shadow were represented using light colors and dark colors, and two, when just using the colors I could go from light to dark and represent light and shadow like that. Then everything related to art history came to mind, grids, light and shadow painting to represent space and I started painting that way. The effects were amazing.


Light and shadow weren’t always what art was all about. In many current cultures and in Western civilization from primitive to medieval times, representing volume and dimension was not important. Icons, religious images that were drawn or painted did not need depth of space. Flat, iconic symbols of deities and religious figures representing social concepts and spiritual inspirations needed no space, light, or shadow.

In the Renaissance, artists began to create spaces based on perspective, light, and shadow. They built large panes of glass, framed and often on wheels. On the glass surface they drew a grid. They rotated the grid to what they wanted to paint, a landscape, a group of figures, or a figure, and worked from the quadrant (a specific space on the grid). They had to sit very still and not move much, or their vision of looking through the glass grid and their subject might change.

Artists such as Michelangelo, DaVinci, and Albrecht Durer, who used this grid, began to see how objects they looked at receded in space, that is, in the distance, things got smaller in very exact increments. That recession of objects in distant space would turn into an actual mathematical calculation. It was a great mix of science and art, so typical of the Renaissance dynamic of knowledge.

This illusion drawing and painting of the third dimension using a grid to locate objects in space and transferring them onto a two-dimensional plane became the way we see things today. We look at magazines, videos, movies, apps and with this new visual data we never question our visual alliance with the illusion of the third dimension. And we react consciously and subconsciously to this illusion. A horror movie could scare us deep enough to influence our behavior, perhaps for the rest of our lives. Or a pleasant scene in a movie, magazine, or online website can stimulate and enhance certain memories that calm and soothe us. We are, in fact, believers in illusion and are very absorbing with what we see.


After thirty years of teaching art, working as a lighting specialist and artist, I began to see that light is something very personal, a driver of my own artistic endeavours. I see through teaching and retail interactions that all of us are very much influenced by the quality of light. I can see, although I have not investigated this scientifically, that light affects us much more than we think. The qualities of light in a workplace influence our work habits. In our homes, our lighting plays an important role in how we interact with our surroundings. I know this from years of consulting and recommending lighting solutions and receiving positive feedback from my clients.

The way we perceive events in our own lives, and specifically aging, is influenced by lighting. I believe that early in our own development as human beings, sunrise and sunset were very important spiritually and logically. Many cultures: Stonehenge, the Peruvian Indians, developed their cultures around sunrise and sunset. Artificial lighting has made transitions for us, it has expanded us into a time zone where we can work more, but also create more. It has also demystified the rule of the sun in our lives because we have created our own lighting. This has been a big cultural change as well.

Now that I am 70 years old, I see that the light in its many manifestations has guided me throughout my course of existence. When I was building my artwork for a graduate exhibition at the Pratt Institute, making carved shapes on old doors, I sprayed the cracks in those constructions with iridescent paint and blacklighted my structures. What I wanted to show is that those iconic figures, so medieval in shape, and carved into the doors were backlit by light that was very contemporary. There was a spiritual quality there that was medieval, a kind of inverted church window where the light came out of the church, instead of coming in from the outside.

Since then, my artistic endeavors have gone into many areas: collage, printmaking, oil painting, watercolor, acrylic painting, mixed media, quilts, art apparel, and more. In every investigation of the materials and the techniques and skills needed to master those areas, the light has always been behind those projects.

My feeling is that light is also a life-generating factor that imbues each of us with a primordial spiritual force and that we feel very comfortable with it. But if we sit, for just twenty minutes, in any corner of a room and observe the light in any object, we will begin to see how this incredible phenomenon can affect our lives. And perhaps what will be revealed is that the concept of light perception has been shown, through many definitions of light in many languages, to define inspiration, spiritual contact, realization and visualization that advances thought and creative action.


How Safe Is Your Cookware Set: Health and Safety Features

With the wide range of pots and pans to choose from, buying one is no easy task. Comparing aesthetics, durability, maintenance, as well as value for money and your budget, is not enough today. Since everyone is very health conscious and more knowledgeable about health issues, modern cooks would like to know what kind of materials their cookware is made of and whether it will affect their health. How safe are stainless steel, cast iron, or nonstick cookware, or even hard-anodized nonstick? Will materials leach into food while cooking and affect our health?

Aluminum is light, a good conductor of heat and is not expensive. However, the downside is that both heat and acid. it will react with metal and you may find traces of aluminum in your food, especially during slow cooking of food. If you have aluminum pots, make sure you don’t use them to cook highly acidic or salty foods, such as tomatoes or sauerkraut, for long periods of time. Storing cooked food in aluminum containers, especially worn or chipped ones, is also not recommended, as aluminum can still leach into the food. However, according to the US Department of Health and Human Services, very little aluminum is absorbed by the body from aluminum cookware.

Aluminum cookware that has been treated, resulting in a layer of aluminum oxide on its surface, is popularly known as hard-anodized cookware. This type of cookware is durable, nonstick, scratch resistant, and will not react with food during cooking. It conducts heat well and is even more durable than stainless steel cookware, but it can be expensive.

Copper is a good conductor of heat and can easily adapt to changes in temperature. Foods that need precise temperature control are best cooked on copper cookware. Copper cookware comes with a thin layer of tin or stainless steel on its surface to prevent copper from seeping into food. Nickel is sometimes used as a plating material and can cause allergic reactions in people who are sensitive to the metal. Copper taken in large amounts can be dangerous to our health.

The stainless steel lining can last the life of the cookware, but the tin lining will need to be renewed periodically as it can wear away with long use and high temperatures. Acidic foods stored for long periods of time in copper cookware can cause traces of the metal from the coating to leach into the food. This can cause nausea and diarrhea. As well as being difficult to use due to their heavy weight, they are also expensive and must be polished regularly, not only to keep their surface shiny, but also to remove toxic verdigris deposits on their surface. Scrubbing will cause scratches.

Cast iron cookware is best used for slow cooking food as it cooks slowly and evenly. Maintenance is not easy as it is heavy and rusts easily if not properly and thoroughly dried after use. Iron leaches into food during cooking, causing an unpleasant taste, and is not recommended at all for people with hemochromatosis (someone who has a tendency to build up iron in the blood). To create a nonstick surface for your cast iron cookware, season it by coating it with vegetable oil and placing it in the oven for a few minutes.

Ceramic, glass, and enamel-coated cookware may appeal to those who are concerned about metal contamination from their cookware. Enamel is actually a substance made of glass, it is inert and does not react with food. Most health problems are related to its minor components used in its manufacture or design, among which is lead.

Glass-ceramic items, although poor conductors of heat, can retain heat very well. It is safe to use in the microwave and has no problem withstanding extreme changes in temperature. Glazed ceramic cookware, with its smooth finish, is easy to clean and, if manufactured under strict and effective production controls, can prevent the release of lead into food. It can be heated to a fairly high temperature. If storing food in ceramic containers results in a chalky gray residue on the glaze, this shows inferior quality and is best not used for further cooking to prevent lead from entering with the food.

Stainless steel cookware is very popular due to its durability and low maintenance. Nickel and chromium leaching from stainless steel cookware is not at an alarmingly unhealthy level. At most, nickel could cause some allergic reactions to people with said allergy.

Teflon-coated, nonstick cookware is easy to clean and requires little cooking oil, appealing to the health-conscious. The downside is that it is easily scratched and damaged, especially if used with metal tools with sharp edges. The coatings can peel off after heavy use and end up in food and then in the stomach. If an empty nonstick pan is heated to a high temperature of 350 degrees C or 650 degrees F, poisonous vapors can be released from the coating.

The latest addition to the nonstick cookware family is the eco-friendly, eco-friendly nonstick cookware. This type of cookware comes with a nonstick surface that contains no toxic chemicals and uses more recycled materials, like stay-cool riveted stainless steel handles made with 70 percent recycled stainless steel from the eco-friendly cookware set. Cuisinart.


How well do you know Halloween?

It’s time to put on a fancy costume and stock up on desserts, sweets and drinks to celebrate the long-awaited festival of the year!

However, many of you may have questions like: how did Halloween get its name and why do we celebrate it every year? I’ve put together a ton of information to help you figure out the answers.

Returning to European customs, Halloween started from the ancient Gaelic celebration called Samhain, followed by the most prominent part of the world. The holiday symbolized praising the end of the harvest season and signified the conclusion of summer. On the other hand, Pagan Samhain was Christianized into Halloween by early Christianity, and later traditions have their threads in old myths and beliefs.

In the midst of pagan rituals and early Christianity, there were many developments in the celebration to bid farewell to the harvest season, its roots henceforth Halloween began to take on new forms and traditions. Basically, the word Halloween itself is a Scottish phrase for All Hallows Eve; which implies the night before All Saints’ Day.

In general, Wales believed that the space between spirituality and reality would be tight at this particular time of year. Thus, to protect their crops, they practiced giving friendly spirits a space at dinner tables and using bonfires to drive away evil spirits.

Later trick-or-treating and grooming in early costumes originated in the 16th century in Ireland, Scotland, and Wales to mimic the spirits of the dead to ward off unusual consequences at the delicate time of year.

What is the reason behind the remarkable date of Halloween?

The word Halloween originates from Hallowe’en, which means “night of sanctification or night of fear” or even holy night according to tradition and rituals around the world. However, Halloween is a familiar term. Supposedly, the special day’s customs originate from the Celtic harvest celebrations of Samhain held at the end of summer, although some communities reinforce the view that the festival loosely began as a Christian celebration. Therefore, people all over the world began to follow Halloween night on October 31 every year, and it continues to this day.

What is the best way to celebrate the eve of Halloween?

Various festivities will be organized in the backyard, on private property, or in a haunted location, followed by fancy costume parties. People will spice up the evening by dressing in an unusual way to emulate demons, animals, witches, party themes, or any imaginary horror movie character. Therefore, if you have plans to organize a party, then it is essential to decorate the environment in a creepy way to scare the dark, this way you can keep the atmosphere of terror alive and your guests will like it. The pumpkin lantern is a commonly seen attraction at most events; however, you can try something new to add more colors to the night to catch the attention of the participants, for more fun keep a certain theme for the party and direct the visitors to follow it.

The following are some ways to add a notch to the Halloween celebration.

  • Try designing your own costume
  • Go camping, grab some s’mores, and share ghost stories around a campfire.
  • Collect the things you don’t use and design a haunted house in your house.
  • The colors are attractive, try the funny face painting.
  • Watching ghost story documentaries gives you more fun
  • Plan a spooky night or walk with friends
  • Pumpkin is everywhere during Halloween, but try trying some snacks too
  • A scary prank is the real fun though, before you try one; make sure that person enjoys being scared

The events that have signs for adults are pretty obvious, but there are also plenty of events for families, you can bring your kids and let them have fun in their own space; precisely dedicated to them. Also, many schools organize various events such as pumpkin decorating competition, harvest party games, school scarecrow contest, and costume parades to entertain children. So Halloween has never been particular about the celebration or any specific age group, people find new ways to enjoy the night every year, and this could be why people get excited every year to be a part of it. the celebration every year. So it’s up to you whether to go outside or enjoy it from the comfort of your backyard!

Why do you need to rent a bathroom?

When a crowd gathers, the need for sanitation facilities comes into the picture. Most Halloween parties are held outdoors; resulting in the varied expectations of basic facilities for the comfort of the participants. The conventional toilet may not be a viable option if the number of users is higher, perhaps renting a portable potty is the best way to meet the temporary need. The unit will have similar features to the indoor bathroom and will easily fit into any corner of the outdoor space. The light and compact cabin is the highlight of the installation; which facilitates the relocation according to the convenience of the user. Also, it is easy for people to spot it in a crowded place.

The lack of importance to the hygiene of the environment would affect well-being, so it is imperative to avoid conflicts and protect ourselves from unhygienic activities. Therefore, we could say that the installation of temporary toilets is an appropriate impermanent sanitation orchestration.

Halloween is widely celebrated around the world, especially in the United States; the excitement of the celebration is arousing curiosity throughout the country. As a result, people have started preparing for the big day and outlets are helping them by providing the prerequisites. It is time for you to plan an internal party or find a good place to enjoy the day with family and friends and share these details with them to have more fun.


How to Become a Holistic Nurse

Become a Holistic Nurse

There are several different ways to become a holistic nurse. Holistic nurses focus on the entire person, not just the symptoms of illness. They will use their expertise to encourage dietary changes, stress-relief exercises, and other aspects of healthy living. They may even provide spiritual guidance and counselling. To learn more about becoming a holistic nurse, continue reading this article! And don’t forget to follow us on Facebook, LinkedIn, and Twitter!

There are two ways to earn AHNCC Nursing CEUs. The first is through leadership within a national or state holistic integrative organization. This requires active participation on a committee. The second is by serving on a health care institution’s holistic committee. This is worth five EC. Continuing education for these two options may count towards meeting the requirements for both the HN and the NC certification. Both of these ways allow for flexibility.

The best way to become a holistic nurse is to complete a bachelor’s degree in holistic nursing. Although it’s not common to obtain a bachelor’s degree in holistic nursing, many accredited schools offer holistic programs. Those with an undergraduate degree must complete an additional program of continuing education. Those who are looking for a career in holistic nursing should contact Pacific College of Health and Science. It offers a unique and rewarding experience and a clear path to success.

How to Become a Holistic Nurse

Another way to become a holistic nurse is to obtain certification. Unlike an RN, a holistic nurse can apply both Western and Eastern methods to the care of patients. A holistic nurse also believes that one’s attitude influences the quality of care that they provide. In addition to improving the patient’s health, holistic nurses can encourage their patients to take care of themselves, which could improve their emotional well-being and their overall wellbeing. The American Holistic Nurses Association has developed a code of ethics and standards of practice that prescribe a holistic approach to nursing.

A holistic nurse must complete a degree program to become certified. The American Holistic Nurses’ Credentialing Corporation offers three different levels of certification. There is an HN-BC certification for registered nurses without a baccalaureate in nursing. There are also three levels of certification for those with a graduate degree. For all three levels of certification, a holistic nurse must be registered. Obtaining a master’s degree may also lead to a higher-paying position.

In order to become certified as a holistic nurse, an RN must meet specific educational and training requirements. Certification requires different levels of education and 500 hours of advanced practice. There is no single certification level for holistic nurses, but the AHNC provides several different levels of competency. It is essential to complete thorough preparation before applying for certification to become one. If you want to become a holistic nurse, you should consider this route! Just be sure to research what it requires to become certified.


Cloud Security Scanner

What is Cloud Security Scanner

A cloud security scanner can help organizations secure their cloud applications and data. These scanners can be built into the CI/CD pipeline, and diagnose potential flaws in cloud applications. These scans can also help companies maintain internationally accepted security standards. This way, they can ensure that their cloud security practices remain as strong as possible.

Security scanners can detect system vulnerabilities and prioritize effective fixes for them. They can be used by developers as part of their development process. These tools can save a lot of time and money, as they eliminate the need for security staff to perform routine assessments. Moreover, they can be integrated with existing tools like security compliance and security benchmarks.

Cloud security scanner are designed to scan the security vulnerabilities in your web applications and services, which are running on Google App Engine or Compute Engine. They can detect vulnerabilities such as XSS, flash injection, clear text passwords, and JavaScript libraries. This can be helpful for detecting threats or preventing them from ever occurring.

While the Cloud Security Scanner is not enabled by default, it can be turned on or disabled. It can also be configured to scan both Google and non-Google accounts. However, this feature doesn’t run immediately; instead, it queues the scanning of your application for a time when load is low. For this reason, it is recommended to run Cloud Security Scanner in a lab environment before deploying it on a production site.

Cloud Security Scanner

Cloud Security Scanner is an extension for Google App Engine that lets developers sift through their application to identify vulnerabilities before they deploy them to the public. The scanner runs directly from the Google App Engine developer console, so there is no need to install additional software on your system. Furthermore, the scanner is automatically optimized for Google App Engine applications.

A cloud security scanner is a useful tool for organisations that use public cloud services. It can give IT security managers a single view of their entire deployment and its vulnerabilities. This can help organisations avoid the vulnerabilities that arise from unsecured data and apps in the cloud. The scans performed by cloud security scanners will also help organisations with detecting vulnerabilities that could affect their business.

In addition to being able to perform real-time scanning, Cloud Security Scanners can also help organizations maintain regulatory compliance. Non-compliance with regulatory standards can result in hefty fines and even criminal charges. These scanners have CXO-friendly dashboards that show the status of scanning and details of vulnerabilities. This enables organizations to streamline their pentests and prioritize vulnerability fixes based on ROI.

Health Fitness

Weight loss is a pain in the ass!

From what I’ve learned, there’s a lot to “weight loss.” First it’s 80% diet and 20% exercise, which I thought was full of crap from the start because I figure if you get your body constantly moving, you won’t have to worry about the food you’re eating. WRONG! I’m a foodie, so I thought with my exercise plan I could get away with it. NO!

Nutrition consists of three main things: protein, carbohydrates, and fats help build muscle, tone the body, and give energy. If you are eating fried and sugary foods (which mostly contain fat and who cares what kind of fat). For your diet, or ahem your “lifestyle change”, you need about 60% carbs, 20% protein, and 20%, which may or may not be exact, but close. So eating junk and exercising won’t help you lose weight. So what I did was switch to a clean, healthy diet, AND stop drinking sodas. Which was the hardest of all. Check the previous article written by me 🙂

Oh, and it gets better kids!!! I thought that now I should be losing pounds, and not exactly… look, I changed the way I eat, I gave up sodas and was still exercising… now, before I gave up sodas and changed my eating habits, I still haven’t lost any. , but when I did I lost weight because I stopped drinking soda. But not from exercising.

Here’s the deal! You have to PUSH HARD when you exercise! My problem is that I have been taking breaks as soon as I get tired. Oh no no. You should, in addition to everything mentioned above, make sure your heart rate is in a certain range and only take a break from 30 seconds to possibly a minute so your heart rate stays up and you burn off the pounds. Therefore, I recommend investing in a heart rate monitor if you really want to lose weight. You can also find out what your heart rate is supposed to be while you exercise. Just google “target heart rate for exercise”.

I’ve lost about 5 pounds, but I’m still missing something. Have I considered the trendy weight loss products out there? Hell yeah, especially since he wasn’t having any luck doing what he thought he was doing right. But I decided not to because I want to do it the right way.

By changing my diet and exercising, I learned to love a lot of new things like eating clean, running (I’m not that much of a runner, and now I LOVE running) and drinking all kinds of healthy drinks. I try to stay away from sugary drinks, but I love Propel and some juices and am always looking for a new healthy drink to try. I also love the training equipment and the different workouts. Right now I’m doing Turbo Fire, Pilates, I have a Yoga mat (and I do Yoga too). I also have toning shoes and running shoes so I can be constantly losing weight and building muscle.

So my friends, is this how you lose weight and still be a pain in the ass? A little.

Legal Law

Stop domain name hijacking and domain name theft

Domain hijacking, or domain theft, occurs when a person improperly changes the registration of a domain name without the permission of the original registrant. A domain can be hijacked for a variety of reasons: to generate money through click traffic, to resell it to the right owner or a third party, to add value to an existing business, for malicious reasons, or to gain notoriety.

The costs of domain hijacking are significant. According to Symantec, a security software company, in 2012, the economy lost $400 billion as a result of domain hijacking incidents and related crimes. A variety of domain names have been hijacked in recent years, including the US Marines, The New York Times, Twitter, Google, The Huffington Post,, and Craigslist.

Once a domain is hijacked, it is difficult to get it back. If you suspect your domain has been hijacked, immediately contact the company you registered the domain with. To the extent that the registrar can confirm that your domain has been hijacked, the registrar should work to help you transfer the domain name to you. However, it is rare to recover damages suffered during the period that the domain was wrongfully in the hands of a third party.

There are few alternative actions if the registrar does not or cannot act. Both litigation and ICANN proceedings can be costly and time consuming. Neither option can adequately protect your business and online reputation during the procedure. In some cases, it may be cheaper to simply create a new website and register a new domain.

Due to the risks associated with domain hijacking, it is important that companies take steps to make any hijacking attempts more difficult. First, make sure the registrar you register your domain with is reputable. There are hundreds of registrars, so it’s important to do your research. You can also consolidate all of your domain names with one registrar, simplifying your ability to monitor all of your domains.

Second, make sure your contact information is up to date. Registrars tend to use email as their primary means of communication and for resetting account passwords. If that email expires for some reason, someone else can more easily change your domain registration. Consider using an administrative email, so you don’t have to update the email every time the person responsible for the domain name changes.

Third, secure your usernames and passwords. As with other passwords, make your password difficult to guess. Limit access to only those who absolutely need it.

Fourth, consider using the Whois Privacy Service, which keeps your contact information private. However, this option can have drawbacks. For example, it may be difficult to prove that you are the real registrant of the domain if this feature is enabled. It can also cause additional delays if you have to go through legal process to recover a hijacked domain.

Fifth, monitor your domain for unauthorized changes. Be sure to regularly check your information and contact your registrar if you find anything unusual.

Sixth, consider a logger lock. Many registrars offer the ability to lock a domain, which prevents a third party from transferring, modifying, or deleting the domain.

Finally, be sure to carefully monitor the expiration of your domain name registrations. Once a domain has expired, someone else can easily register it. In fact, some people use automated programs that allow them to monitor expired domains, buy them, and then try to sell them to the original registrant or third parties. For those domains that are critical, it is worth considering renewing registrations early and for longer periods of time.

Follow these easy steps now and help avoid the hassle and expense of trying to get your domain back in the future. If you need additional help with domain name hijacking or domain name theft, please visit our website for additional domain name recovery techniques and domain name litigation.

Lifestyle Fashion

Doctor, why can’t I lose weight and by the way, why do I feel bad?

Doctor, why can’t I lose weight and by the way, why do I feel bad?
This is the number one question heard in my office and in doctors’ offices across the United States. There is a strong relationship between weight gain, difficulty losing weight, and discomfort. Candida Albicans, an opportunistic fungus, is often the link between weight gain, feeling sick, and people having trouble losing weight. Focusing on eliminating Candida Albicans from the body rewards the dieter with a sense of well-being and consistent, sustainable, healthy weight loss.
Americans are embracing the low-carb diet for its ability to reduce waist size and weight, even when other diets have failed. The most important benefits of a low-carb diet are often lost in our obsession with weight. Low-carb diets have been used by nutritionists and holistic doctors for decades to control Candida Albicans. The weight loss and sense of well-being that comes with a low-carb diet is primarily associated with managing this serious but often overlooked health condition.
I often see patients in my office who want to lose weight and have tried every diet and pill on the market with little success. During their history, they often reveal a list of symptoms and complaints that they feel are unrelated to their weight problem. These patients do not realize that their weight problem and other complaints are symptoms of a more serious health condition known as systemic Candida Albicans. By focusing on treating the underlying Candida Albicans, my patients are able to lose weight and improve their overall health.
Betty F. he was consulting with me about continued weight gain. It was difficult for him to follow a diet and exercise, in part because he saw such limited results. During his consultation he admitted to having gas, indigestion and fatigue. Her history included birth control pills, antibiotic use, and various yeast infections. Her treatment plan included a low-carbohydrate diet, nutritional supplements, and antifungal herbs. She came back at 4 weeks, she had been able to follow the diet much more easily, she felt more energetic and had no more gas. She was even happier that she was able to lose 9 pounds. She reached her goal of a total weight loss of 22 pounds over the course of 3 months and has been able to maintain it. She now follows a healthy diet and only takes a multinutrient with herbs.

Candida Albicans is an opportunistic yeast that often overwhelms the body after the antibiotic, it can be spread from person to person with the exchange of body fluids and by direct contact. It can be found in the reproductive tract, the mouth, the gastrointestinal tract, and in the blood. There are several common signs of Candida Albicans, including vaginal yeast infections, candidiasis, jock itch, and athlete’s foot. Candida Albicans has been linked to a number of health conditions including; asthma, depression, dizziness, fatigue, headaches, hypoglycemia, irritable bowel syndrome (IBS), learning disabilities, menstrual problems, migraines, multiple chemical sensitivity syndrome (MCSS), prostatitis, sinus problems, and chest infections urinary tract (UTI).
One of the main secondary problems associated with Candida Albicans is weight gain. Some of the problems associated with losing weight and following a diet are affecting Candida Albicans. A person with systemic Candida Albicans will often crave sugar and simple carbohydrates because this is the main source of nutrients for the yeast. Mood swings and depression are often associated with the rapid change in blood sugar levels caused by yeast. Patients often complain of gas and bloating caused by the fermentation of food in their intestines by naturally gassing yeast, just like in champagne and beer. The fermentation of food in the intestine can also lead to the production of alcohol that is absorbed through the intestine and can cause symptoms of confusion, behavioral disturbance, and difficulty concentrating. Determining if you have Candida Albicans can make a big difference in how easily you can lose weight and keep it off.
Questions to determine if you may have Candida Albicans:
1. Have you used antibiotics in the last 2 years?
2. Do you have gas or bloating?
3. Do you have sugar cravings?
4. Do you have low blood sugar?
5. Do you have a history of vaginal yeast infection, oral yeast infection, athlete’s foot, or jock itch?
6. Does your partner have a history of vaginal yeast infection, oral yeast infection, athlete’s foot, or jock itch?
7. Are you sensitive to odors?
8. Are you sensitive to alcohol?
9. Do you suffer from symptoms that your doctor cannot explain such as; migraines, migraines, depression, diarrhea, dizziness, headache, IBS, menstrual or sinus problems?
10. Do you feel tired all the time?
11. Do you have trouble concentrating?
12. Just not feeling good?
Candia Albicans can be diagnosed by a blood test done by your doctor, although many traditional doctors do not regularly order this test. A major problem with the treatment of Candida Albicans is the little consideration most doctors give to controlling its spread. A recent study showed that 27% of nurses and 33% of doctors have Candida Albicans on their hands in a hospital. You can get a reasonable idea if you have problems with Candida Albicans by answering the questions in the box above. A yes answer to 6 or more questions above, associated with any of the signs or symptoms listed above, is a good indicator that you may have a Candida Albicans problem. Dr. Mark Leder, a New York City chiropractor and nutritionist, says, “I’ve treated thousands of women for weight loss and find that over 75% of them have Candida Albicans. I tell them, do you want to lose weight? Do you want to be healthy? Deal with the Candida problem and everything else will follow.” A low-carb diet is the first step in treating Candida Albicans, but an herbal antifungal is just as important.
When Candida Albicans presents as a yeast infection or athlete’s foot, it will often be treated with medication. Medications can be oral or topical and can be prescription or over-the-counter. The problem with medications is that they are often short-term and don’t get to the root of the problem. To properly reduce the amount of Candida Albicans in the body, the first step is a low-carbohydrate diet. Herbal and nutritional supplements are also key components. Regular intake of natural antifungal supplements gives the body a chance to gently and slowly reduce the amount of Candida Albicans in the body. There are a number of herbal and natural antifungal products available on the market, but the quality and effectiveness vary widely. One of the best products available, only through doctor’s offices, is called RxBotanicals Diet Enhancer, which contains powerful natural herbal relaxants and antifungals. The combination of natural herbal antifungals and relaxants found in RxBotanicals Diet Enhancer reduces the amount of Candida Albicans in the body and makes the dieting experience easier and more successful.
The United States will continue to focus on weight loss associated with low-carbohydrate diets. Nutritionists and doctors will continue to accept the multitude of health benefits associated with a low-carbohydrate diet with herbal remedies and its relationship to the reduction of Candida Albicans in the body.
Questions or comments can be directed to Dr. Steven Zodkoy at 732-308-0099 or [email protected]