Influence is the small word, but influencing users on practicality is not an easy task. However, it becomes easy when you develop a strategy and follow it. The 1 page UX strategy is one of the most powerful methods to understand and design a strategic plan aimed at influencing users and making the product stand out and perform the desired task.
So, let’s see how to do it.
The first step in this process is to document it, writing it down. When we say this, don’t panic. You won’t actually write much, even if you did, the whole process will be a fun journey. Note that you will not create a plan that has multiple pages. It will be one page and it will be sharp, tight and to the point.
Here is the overview of what will be included in your paper / document.
2. The 5 questions of the product
3. Specific design principles
4. Success metrics
Write a three- or four-line paragraph about what the product you want it to be.
The paragraph should answer the following questions about your product:
What is the application / product about?
What does it offer?
How does it help users?
What is the purpose of the application / product?
Just explain the importance and scope of the product without going into too much detail. It just describes the intention. It is exactly what we have to contribute in this step. Once you know the intent, it will be much easier to devise additional strategies for your product. Regardless of any product, the goal remains simple: bring visions to life.
2. The 5 questions of the product
Who? That? When? Where? and because?
The idea of completing the information for these 5 questions is to understand what circumstances are true when a user uses your product. By explaining the 5 questions, you are likely to cover almost the entire range of circumstances for which your product offers a solution.
Write down who your target audience will be and what age group your product attracts.
Write down the facts about what the product offers. These facts could be the backbone of your application or USP [Unique Selling Points] of your product.
When would the product be useful? Each product will have its “when”, even the applications / products that are used throughout the day. Therefore, it is imperative to mention the “when” factor.
It could be a platform. It could be a device. Or it could be a particular section of users that your product attracts the most.
Therefore, it is equally important to understand why a user would even need this product. How will this product change your experience? [user experience] when they start to use it.
3. Design for specific needs
It could be one of the funniest parts of the whole process; It just so happens that it is also one of the most overlooked aspects. Why? Because most design strategies still point to clichés, such as that the product or application should be unique, fast, easy to use, etc. Most of today’s applications have all of these qualities.
So what else should you focus on?
The best way to avoid falling into the cliche trap is to be product specific.
List the design principles that are specific to your product services. For example, if your product has an intuitive and easy billing process, create a design principle that users can effectively discern.
Since UX design is based on research, surveys, people, etc., the purpose of creating a design principle is to differentiate your product and set the bar high.
4. Success metrics
Measuring the product success metric is as important as any other aspect of a 1 page UX strategy. According to Google Ventures, all UX metrics fall into HEART [Happiness, Engagement, Adoption, Retention, and Task success].
Writing a common goal, such as “get more traffic”, might not work. Instead, list the specific goals that you want to achieve, such as the number of subscribers to your application that you would like to achieve in three months, the percentage of increase in traffic, the increase in time spent on your application, etc.
With this last step in place, finalize the 1-page UX strategy plan.
Once the draft is ready, review it and adjust accordingly, and then feed it digitally. Now, you can invite concerned people or you can shoot copies of them. But the best way is to sit down together, brainstorm, and get feedback from them.
This 1-page strategy you’ve created needs to be backed by solid research and analysis. The purpose of the brainstorming session will help you accomplish two things:
It gives you the opportunity to ensure that you have not left any crucial stone unturned. It provides you with key insights to further fine-tune your strategy and further improve it.
What you will get in the end
Don’t finish the brainstorming process after a session. Let it simmer in your head and that of your stakeholders for some time; New ideas will emerge and new solutions will be born.
And the result of all this?
A clear, concise and orderly plan that facilitates execution and creates a result that is well in sync with the perceived vision of the product.
It’s not hard to see why organizations and leading UX design firms spend so much time and resources developing strong UX design frameworks and strategies. Remember, a good UX strategy is the first step in improving a product’s competition. Therefore, a good product is the result of effective UX strategies.