Digital Marketing

13 Social Media Trends and Opportunities for 2021

Everything you need to know about social media marketing trends today!

The world of social media has exploded with activity, and the social media trends of 2021 have changed since the onslaught of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business and how to capitalize on them to improve your marketing strategy.

So, we’re dipping into the digital world to help you understand the social media trends and opportunities for 2021. Let’s do it!

1. Establish a connection to the live stream

Humans need to stay connected for personal and business reasons. When they can’t do it face-to-face, technology is more than happy to step in and bridge the gap. Fortunately, new social media trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play an important role in 2021.

People have grown accustomed to learning and exploring on live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for businesses in 2021…

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give something away for free

One of the most valuable results of maintaining a social media presence, aside from fostering relationships, is list building. When you post on social media, you can use your call to action to build your list. Free offers help make this process easier. Selling something valuable does not always mean an exchange of money. Your list is gold: your treasure chest of potential new customers and sales.

People will exchange their contact information to get something they value. For example, some people don’t have time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries of your most important blog posts, could attract some of your prospects.

Other free offers could include the following:

  • Access to slides from a conference
  • Detailed guides and tutorials
  • behind-the-scenes glimpses
  • free reports
  • And more

3. Show your brand personality with a video

Good news! There’s still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?” think again.

If true. YouTube has grown exponentially and is still the number one video channel. But the doors are open for branding through personality-driven content. Your unique personality, how you communicate with your audience, sets you apart and helps you stand out. So be authentic, be yourself and have fun! Use videos to find and grow your tribe!

And don’t stop with YouTube. Carve out your niche on other video channels. Here’s a list to get you started!

  • IGTV
  • instagram reels
  • Twitter Fleets – NEW in 2021!
  • Facebook
  • interest
  • tik tok
  • Snapchat

4. Stand out on LinkedIn and Instagram with carousels

Let’s keep moving towards the 2021 social media marketing trends with compelling, motion-focused content ideas! Why settle for static LinkedIn posts when you can spice things up with carousels? That’s how it is! You can create and publish entertaining slideshows! These allow you to stand out in the sea of ​​text-based LinkedIn posts and build awareness for your Company Page.

Not to be confused with LinkedIn carousel ads, publish carousel posts for free. These posts grab attention and generate interest in dynamic, eye-catching visual displays that take up more space in a feed. So make sure to include a clear call to action at the end!

Also, Instagram users get a huge benefit from using carousels in their feed. If a user doesn’t like the main image and passes it on, the second image is displayed in their feed. That gives you a second chance to gain engagement.

Content Ideas to Share in LinkedIn Carousel Posts

  • Statistics, infographics and numbers.
  • Frameworks and step by step instructions, how to do it
  • Practical tips and business lessons
  • Conference slides and event content
  • Snippets from your blog post/listicle

5. Emails and electronic news are still tried and true methods

Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience wants.

To gain permission-based subscriber list signups, use creative calls-to-action (CTAs) that encourage your prospect to trade in their contact information for the advice, how-to’s, and entertainment they value.

With so many new trends on social media, it can be hard to figure out how to maximize your impact. Knowing that these business social media trends exist and knowing how to use them to augment your strategy are two different concepts!

Let’s go over some of the ways you can use social media marketing for your business!

6. Use of links vs. audiovisual content

Whenever possible, use video, images, and audio to grab attention within social media platforms instead of redirecting them to your posted content. Social channels want to keep people where they can be influenced by advertisers’ campaigns.

Of course, you want them to access your content, sign up for your free giveaways, and more. Here’s a simple 2021 social media trending strategy: Try using the first comment below your post to post your link!

7. Interact with your tribe through comments on social media

Respond to comments on your social media content in a timely manner. If people take the time to engage with you on social media, doesn’t it make sense to keep them engaged? That is the point, after all!

Don’t let comments on your posts go unmonitored. When you leave your prospects languishing, you risk losing their attention entirely. If you engage with them, it encourages future engagements that lead to relationships, trust, and sales!

8. It’s all about the moment

Your social media post traffic depends on the first 10 minutes of the time you post the content. Tag people and spread the word to increase traffic flow, especially if it’s a live streaming event. If you do a live stream every week, do it on the same day at the same time every week. That way your audience can program it into their activities.

Are you presenting a unique live stream? Spread the word several times in advance through various channels. Publish your event details in advance through emails, e-newsletters, and postings. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The power of social media comments and bookmarks

One of your responsibilities to your audience is to select useful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reputable sources of content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of ​​killing likes (eg Facebook, Instagram), people need to find other ways to indicate their approval of posts they enjoyed or found useful.

Instagram is arguably one of the most popular visual-focused social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of just “liking” them). Use a call to action in your image and text. A simple “Mark This!” it could be the ticket.

How else can your business benefit from these savings?

7 Benefits of Social Bookmarking

  • Save and organize the resources you want to focus on later.
  • Share resources with your team or audience.
  • Tag (tag) content for easy reference and searchability.
  • Create backlinks from social media bookmarks to your website.
  • Drive traffic to your website. (People find and click on content that others have saved to their favorite sites.)
  • Promote the mentions you receive from others (check the articles that mention you and your content).
  • Take advantage of SEO. (Search engines often display bookmarks in their search results.)

10. Ask questions to encourage engagement in social media posts

Want to encourage discussion and engagement on social media? To open the door to communication, remember the power of the question. Make it interesting. It would be helpful if you pose a provocative question that leads people to want to share their thoughts. A vague “yes/no” question such as “Okay?” does not generate discussion.

Examples of questions that encourage discussion

  • I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
  • How have you benefited from ________? (Fill in the blank.)
  • When was the last time that _________? (Fill in the blank.)
  • What is your favorite memory of ________? (Fill in the blank.)
  • Do you think there is a chance that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know… it’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12.Commerce in social networks

Social networks have become increasingly influential in consumer purchasing choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can research and purchase your products and services without ever leaving the social media platform.

Once again, social media platforms want users to stay on them as long as possible. Feel free to take advantage of the tools they offer. It’s a win-win for you and the platform.

13. Humanized brands: the power of authenticity

And finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships, and that ideal is spilling over into how they feel about the brands they support.

Social media marketing trends from professionals predictions for 2021 indicate that your audience wants to know who you are and what you stand for. And companies that align with socially conscious themes are viewed more favorably by their customers.

Lean on yourself and let your light shine. Tell your stories. You are who you are, and there is a tribe out there waiting to meet and support you and your business!